The most effective promotion possible, is when people are passionate about something they like, and just pass the word on to friends. So here are a few ways to help get the word out to people you know :D

1 - Post something like this to your Facebook, Myspace, Twitter, or any other Social Network you might be a part of:
Hey everyone, my friend and musician "Tyler Melashenko"-- just put up a new website where he is giving away his new album for free. There is also a really good blog and some other cool stuff there. Check it out at http://www.tylerforfree.com

2 - Send a text to everyone in your Cell Phones address book telling them to check out www.TylerForFree.com

3 - Try sending the message from idea #1 to everyone in your email address book.